The famous ready-to-wear label is innovating by imagining electronic hangers connected to Facebook... With the number of "likes" on each outfit.
If you live in Brazil, you can now "like" clothes at C&A . The brand has just launched the "fashion like" operation, currently being tested in the brand's subsidiary in Sao Paulo.
The idea:link each hanger to Facebook, and submit each garment to the opinion of Internet users. The number of "likes" is instantly displayed on each outfit, thanks to a screen integrated into the hanger. An original idea and in tune with the times that allows you to move from e-commerce when buying in store and vice versa. An ultra-trendy way to encourage customers to buy products with a high popularity rating.
The brand also claims that nearly nine million Facebook users were affected during this 2.0 operation and that a large part of the "C&A fashion like" collection had been sold in one day. And the French then, when will they be able to "like" their favorite models?