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A vintage advertisement for Louis Vuitton's new shoe collection

Louis Vuitton presents its new models of shoes in miniature version with dolls in a totally vintage stop-motion. A vintage advertisement for Louis Vuitton s new shoe collection

The new Louis Vuitton shoe collection fits dolls very well. The person in charge of the shoe collection Fabrizio Viti, an unconditional fan of the dolls himself, took an active part in this realization. He even entrusted his private collection to the agency Les Courtisans , responsible for setting up this advertisement. The stylist has nearly 500 dolls all wearing the brand's latest models. The spot lives up to its name since it is called In the shoes of Fabrizio Viti.

This stop-motion has a really vintage aspect because it recalls the initiative of fashion designers at the end of the Second World War who had chosen to create a parade with dolls only, for lack of means. Indeed, the Théâtre de la mode presented miniature models but made in real workshops and with impressive precision. It is not because we are talking to dolls that we have to skimp on the means.

Stylist Fabrizio Viti has even got into the habit of creating models especially for his dolls and sometimes works in the other direction since it is the models created especially for his toys that he adapts to human size.

Check out the video by clicking below:

https://www.gentside.com/louis-vuitton/louis-vuitton-realise-un-stop-motion-retro-pour-sa-nouvelle-collection_art32783.html