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4 Expert Tips to Reduce Under-Eye Wrinkles and Rejuvenate Your Gaze


As poet Georges Rodenbach famously said, 'the eyes are the windows to the soul.' This delicate area of the face conveys emotions, enhances allure, and often reveals signs of aging. The thin, fragile skin around the eyes is highly susceptible to wrinkles from facial expressions, sun exposure, and pollution. At Veld's, we've helped countless clients prevent under-eye wrinkles and restore a youthful eye contour. Here are our proven tips.

Treat Your Eyes with Care

The skin around the eyes is exceptionally delicate, yet we often subject it to rubbing, harsh makeup application, or inadequate removal and moisturizing—all culprits behind under-eye wrinkles. Treat this area gently: avoid rubbing your eyes, as it damages the skin. If you wear glasses, minimize frequent adjustments to prevent micro-contractions that encourage wrinkles.

Opt for high-quality, sensitive skin-friendly makeup. Apply it with light, patting motions rather than rubbing. For removal, gently swipe a cotton pad or wipe over the eyes. If makeup persists, hold the cotton in place for a few seconds before retrying. For stubborn mascara, a makeup remover oil or biphasic formula works wonders without irritation.

Apply a Targeted Eye Contour Treatment

Gentle daily care helps prevent under-eye wrinkles from worsening. For existing lines—crow's feet at the outer corners, upper eyelid creases from drooping or hollowing, or lower-lid wrinkles paired with dark circles and puffiness—choose a specialized treatment. Standard face moisturizers won't do; their heavy emollients can migrate into the eyes, and irritants like fragrances harm the ocular mucosa.

Our anti-wrinkle Eye Magic eye contour cream combines dill extract to firm and restore elasticity with Vernonia Appendiculata to visibly fill wrinkles. It's perfect for smoothing under-eye lines, crow's feet, and upper eyelid creases, drawing on proven botanicals backed by skincare expertise.

Massage for Maximum Results

Effective skincare goes beyond products—it's about technique. The right application gestures enhance absorption, relieve tension, and boost circulation without stretching the skin.

Apply Eye Magic by tracing an infinity symbol (or horizontal figure-8) around each eye, creating an even 'mask' over the contour. This massaging motion decongests, eases wrinkle-causing tension, and stimulates blood and lymphatic flow. The built-in brush ensures a feather-light touch for optimal efficacy and a relaxing ritual.

Combat Dark Circles to Minimize Wrinkle Visibility

Under-eye wrinkles often stand out more due to dark circles, which rubbing concealer can worsen into visible crescents. To truly diminish under-eye wrinkles, address dark circles too: chill your eye contour treatment in the fridge for a cooling, de-puffing application that targets lymph and blood buildup.

Daily hydration and massage provide ongoing relief. On fatigued days, layer a fluid concealer—Veld's pro tip—to avoid settling into lines and amplifying them.