Why Beauty Advent Calendars Captivate Us: Expert Guide to the Best 2020 Picks

Beauty subscription boxes have won us over, and as holidays approach, beauty advent calendars steal the spotlight. Our team is ready to spotlight the best beauty advent calendar for self-care or gifting. Affordable, playful, and thrilling, they deliver daily discoveries of premium products. How to choose a beauty advent calendar? Why gift one? Our experts weigh in.

The Beauty Calendar: Perfect Gift or Personal Treat

Beauty box fans know advent beauty calendars are unmissable.

What are they? Like kids' chocolate versions, these hide beauty gems behind 24 doors instead of sweets—a concept our editorial team adores.

Men have beer calendars; we deserve this luxury. It's a game-changer.

@Pinterest

Why Invest in a Beauty Advent Calendar?

Premium Brands at Unbeatable Prices

The contents' retail value far exceeds the cost, offering real savings.

Individual purchases would break the bank, but advent beauty calendars remain accessible.

Average cost? Minis from €24 with trial sizes; deluxe versions up to €120 feature full-size branded items.

Tailor to Your Preferences

Pick makeup, skincare, or organic—each shines uniquely, as we detail below.

Explore New Brands

Sample a wide array of products!

Innovations and hidden gems alike.

@Sephora

Products Inside Beauty Advent Calendars

Brands vary: some specialize, others mix categories for versatility.

Expect these staples:

• Makeup (mascara, blush, eyeshadow, lipstick, highlighter…).
• Makeup accessories (brush, sponge, cotton pads, etc.).
• Face care (scrub, treatment, mask, concealer…).
• Body products (scrub, care, moisturizer).
• Accessories (barrettes, nail files, etc.).
• Nail care, hand creams.
• Bath items (shower gel, body cream, soaps, candles).
• Essential oils.

@unefilleenprovence + right cover photo

Best Beauty Advent Calendars to Buy

From compact to lavish, here's our curated best beauty advent calendars 2020.

Makeup-Focused Beauty Advent Calendar

Solely makeup products: mascara, eyeshadow, gloss, primers—to elevate your routine.

Discovery Calendars

24 diverse items: makeup, face, body, hair. Pure discovery joy.

Beauty Advent Calendar for Expectant Moms

Pregnancy-safe formulas tailored for changing needs—a nurturing delight.

Organic Beauty Advent Calendar

Clean, natural products in festive packaging—eco-luxury at its best.

Photo credit @Elle

Now choose your ideal 2020 beauty advent calendar and share your verdict! Bonus: men's versions make original gifts.