As average cup sizes continue to grow—from B two decades ago to D today—plus-size bra options have lagged behind. Belgian lingerie leader Van de Velde is addressing this demand with its new J-cup bra for PrimaDonna.
Lingerie manufacturers have been slow to adapt, but Van de Velde is responding swiftly.
Two years ago, the company introduced the I-cup, the largest in PrimaDonna's plus-size collection at the time. Starting January, the J-cup will join the lineup.
Image: Prima Donna | Source: De Standaard
