Perfumeries often inflate the suggested retail price right before applying discounts, as uncovered by a detailed investigation from the Consumers' Association.
Price Hike Before the Discount
The Association analyzed 1,436 prices for 175 fragrances across thirteen stores. They found that the crossed-out "original" price was frequently never charged before the sale began—and in some cases, it was even raised shortly prior.
True Savings Are Often Less
Calculating discounts based on the actual pre-sale price reveals that advertised percentages can drop by nearly half. For example, a promoted 20% discount might equate to just 10% off the real original price.
Compare to Maximize Savings
Perfume sales can still deliver substantial deals, but checking and comparing prices across stores is essential—potentially saving you up to 40%.
