The iconic CoverGirl brand has unveiled its latest ambassador—and it's a groundbreaking choice: James Charles, the first male face of the makeup giant.
At just 17 years old, James Charles is a rising star in the makeup world. About a year ago, he shared his first Instagram photo, skyrocketing to nearly half a million followers. His undeniable talent has caught the eye of industry leaders, landing him this major deal alongside Katy Perry as the faces of the new campaign.
James Charles: "I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good."
