House of Rituals, Rituals Cosmetics' innovative holistic shopping and lifestyle destination, officially opened its doors on Wednesday, October 21. This Amsterdam flagship—the brand's largest store worldwide—offers a serene escape from daily hustle, where visitors can relax the body, calm the mind, and nourish the soul. Immerse yourself in captivating fragrance experiences and discover exclusive premium collections available only at House of Rituals.
The Ground Floor
Designed for sensory indulgence, the ground floor showcases all your favorite Rituals collections. Instagram-worthy spots invite you to sample icons like The Ritual of Sakura and The Ritual of Hammam. Savor unexpected flavors, textures, and aromas at Rouhi restaurant, drawing inspiration from Asian culinary adventures. Rouhi awaits its debut once government restrictions lift. Ascend to the first floor for innovative, exclusive premium lines crafted uniquely for House of Rituals.
The First Floor
Dedicated to home luxury, the first floor unveils an expanded premium Home Collection. Highlights include The Mansion Collection (oversized, opulent scented candles and decanters), House of Rituals The Talisman Collection (a perfume bar with 25 customizable scents), and The Signature Collection (ten bespoke porcelain candle holders with refillable scented cartridges). Explore new categories like exclusive detergents, travel essentials, decor, and sumptuous bedding and bath linens. Select items from The Mansion, Talisman, Signature, and Bed, Bath & Beyond Collections will soon launch on Rituals.com.
The second and third floors, featuring the Body Spa and Mind Spa, launched in summer 2021. Elevate your experience with massages, facials, beauty consultations, stress-relief treatments, meditation, and workshops—all tailored to recharge body, mind, and soul.
In partnership with agency GoSpooky, Rituals pioneered Snapchat's first Augmented Reality building tracker. From October 28, scan the Snapcode at the store for stunning 3D immersion.
House of Rituals
Spui 10, Amsterdam
Sun & Mon: 11am – 7pm
Tue & Wed: 10am – 7pm
Thu: 10am – 8pm
Fri & Sat: 10am – 7pm
Restaurant Rouhi
Spui 10, Amsterdam
Mon – Sun: 10am – 10pm*
Images: Michael van Oosten
