As a longtime HEMA enthusiast, I couldn't miss celebrating their 95th birthday on November 4, 2021. HEMA's playful approach to the milestone is pure genius—think clothing featuring their iconic smoked sausage and a decadent pretzel brownie caramel cake. It's quirky, fun, and quintessentially HEMA.
The star of the show? A limited-edition collection of sweaters, shorts, rompers, socks, tea towels, biscuit tins, and beer glasses emblazoned with smoked sausages or festive confetti. Designed exclusively for this anniversary, these cheerful items cater to everyone—adults, kids, and babies alike.
Picture yourself cozying up in a soft sweater printed with smoked sausages. It's comfy with a humorous twist. Prefer something subtler? The confetti collection offers the same joyful vibe.
The baby rompers are adorable—if I were having another little one, they'd be top of my list.
Shop the full women's, men's, children's, and baby clothing collection online.
Or visit your local HEMA store to browse the '95 collection' in person.
Love the designs but unsure about everyday wear? Here are versatile styling ideas for this bold collection:
Fellow fan Anne-Michelle inspired this limited-edition gem: a creamy brownie base topped with fresh caramel mousse, chocolate, more caramel, crunchy pretzels, and walnuts. It's indulgent and surprisingly harmonious—the pretzels add the perfect salty crunch.
Curious? Order it online now while supplies last for HEMA's 95th!
