Black Friday has taken the Netherlands by storm. Originating as the day after Thanksgiving in the US—marking the kickoff to Christmas shopping—it's now a major event here too. For years, savvy Dutch shoppers have waited for massive discounts on Sinterklaas and holiday gifts.
This year, Black Friday falls on Friday, November 23. Unlike the chaotic scenes in the US, Dutch stores remain manageable—no endless queues or parking nightmares. As someone who's shopped these sales for years, I recommend going online for the best experience and deals.
Stores often reveal promotions close to the date to build excitement. Based on reliable past participation and current intel, here are proven spots delivering huge savings.
These Dutch favorites consistently offer standout discounts. Exact deals drop on the day, but check early—these are my go-tos for wardrobe upgrades.
Premium retailer De Bijenkorf isn't budget everyday, but Black Friday changes that. Up to 30% off.
Shoe lovers rejoice—Omoda is a staple in my Black Friday routine. 20% off everything with code BLACKFRIDAY.
A fashion powerhouse for clothes and sportswear. 20% off everything with code FRIDAY20.
Trendy, affordable pieces—perfect for holiday sweaters. Up to 60% off; prices adjusted.
Freshened up its image; great for coats and more. 20% off fashion with BLACKFRIDAY; up to 70% on others.
Basics and wardrobe staples shine here. 3+1 free offers.
Shoes for the whole family, plus VIP sales. 30% off everything; prices repriced.
Versatile for fashion and home tech. Up to 60% off.
Affordable family shopping, online or in-store. 20% off everything + free shipping; prices repriced.
Teen and kid favorites. 20% off with DEAL3.
Lingerie for all. 25% off collection; auto-applied at checkout.
Tech upgrades await—no fights over stock here.
Everything under one roof with top service. Sitewide discounts.
Launches Blue Friday a week early. Deals on select products.
Gadget haven. Various product discounts.
I've owned multiple—worth every penny. 30% off select items.
Tech gifts galore. Specific deals.
Satisfy that shopping itch with pampering steals.
Browse bliss. 25% off nearly everything.
My Aloe Vera source. Up to 50% off select products.
Perfume and beyond.
Personal care essentials. 10%+ off.
Busy but rewarding discounts.
Ethical beauty. 40% off much of the collection with code 14801.
Health must-haves like diapers. Up to 50% off + extra 5% with BLACK181.
Promotions often extend through Cyber Monday. Shop smart this Black Friday weekend!
