In the 70 years since the bikini's debut, it has seen countless innovations. In 2016, Vodafone elevated beachwear with its connected smart bikini, harnessing cutting-edge technology to shield users from harmful UV radiation by signaling when to reapply sunscreen.
The Vodafone smart bikini and swim trunks integrate precise UV sensors that track sun exposure all day. Linked to a companion smartphone app, they deliver alerts for excessive UV levels. A subtle vibration in the bikini strap or waistband provides an immediate, hands-free reminder. This innovation anchors Vodafone's Summer Essentials pilot, featuring a GPS-equipped sun hat for kids and a traceable suitcase. More tech-driven products followed in 2017.
