Hema is marking Pride Amsterdam this year by spreading love in a truly unique way with their Hema ♥ shirts. Each one features a surprise name alongside a heart—a name that could belong to anyone with love in their heart. Because love belongs to everyone. You receive a plain package, selecting only your preferred fit and size; the t-shirt color and ♥ name remain exciting surprises. In uncertain times, demonstrating unconditional love has never felt more essential. These shirts come in regular fit or slim fit, four colors, eight sizes, and endless name variations—all for just €10 each.
Available starting today at eight Hema stores in Amsterdam and online at hema.nl. All proceeds support the COC.
