The 90s revival is in full swing, with Tamagotchi reissues generating buzz and original Polly Pocket sets commanding sky-high resale prices. Beyond nostalgic gadgets, fashion is reclaiming the decade's iconic codes, and younger generations are hooked. A major catalyst? The sitcom Friends, whose characters' outfits—especially since streaming on Netflix—have sparked widespread obsession. Fitted crop tops, high-waisted “mom” jeans, oversized sweatshirts, miniskirts, plaid shirts tied at the waist, dungarees… The show brims with retro trends now more popular than during its 1994 debut (save for Rachel Green's long bob, courtesy of Jennifer Aniston, which briefly dominated salons).
Fans flooded Twitter with gushing praise for the Friends wardrobe. “I want all the outfits in Friends… How cute! I dare you to say otherwise”; “I am currently watching Friends and I am absolutely in love with the clothes of Rachel and Monica [played by Courteney Cox]”; “I would like the person in charge of costumes on the set of Friends to dress me every day for the rest of my life, please”; “I watch the episodes again (like the rest of the country) and I DREAM of their clothes at night. Come on, give me your wardrobe”. Alisha Jordan chimed in: “I am watching all the episodes of Friends for the first time… I want all the outfits, except the horrible shoes”—a post that earned over 1,000 likes, voicing a common caveat. The comeback of Slinky wedge sandals from 20 years ago may not sway the shoe skeptics... but it thrills the rest of us.
