Displayed on the London Underground, the advert enraged social media. And for good reason:on this poster of the manufacturer of dietary supplements and slimming products Protein World, we can even see a young woman with a "perfect" body according to the dictates of society, who throws this nutty sentence at us to make us feel guilty ( and therefore buy):"And you, is your body ready for the beach? »
That's what we call a big bad buzz! Because obviously, women in real life and men in real life were more disgusted than anything else in front of this message (since when do you need to be ultra-thin to go to the beach?? ?). As slurs and misappropriations flourished on posters and online, feminist bloggers like Fiona Longmuir and Tara Costello even called for protests in Hyde Park while a "Taking back the beach" page the beach") was created on Facebook.
Better:brands like Dove, Swimsuits For All (always at the top of initiatives to defend curves) or the Plus-Size brand Navabi have stepped up to mock this advertisement, delivering the following message:the only condition to have a “beach body” is having a body…and going to the beach. Dot.
