Almost everyone washes their hair regularly—even those less concerned with grooming. The routine feels straightforward: wet, shampoo, lather, massage, rinse, done. But Ian Florey, acclaimed British hairstylist at The Lion and the Fox salon, says most of us are missing a key step.
Ian shared with The Independent that double shampooing is essential—a tip echoed on many bottles, though often ignored. The first wash clears away dirt, pollution, dry shampoo, and styling products. The second unlocks the formula's benefits like nourishment, repair, or volume. He recommends sulfate-free shampoos; expect less lather initially, with rich foam on the second pass.
Conditioner missteps are common too. Apply from mid-lengths to ends only—skip the roots to prevent flatness. Wring out excess water first to avoid dilution. Gently comb through to detangle and distribute evenly, mindful that wet hair is fragile. A pea-sized amount suffices for shampoo or conditioner.
Key insight: Ian notes results aren't instant. Weeks of consistent double washing and precise conditioning yield stronger, shinier, healthier hair. Worth trying!
