You may have spotted it during the successful Ulula crowdfunding campaign a few months ago. Meet Umaï, a purpose-driven French brand and its transformative solid shampoo aimed at real change. As experts in sustainable beauty at NUOO, we're thrilled to welcome this bold newcomer from the Centre region—our home turf too. Here's why this shampoo is a game-changer.
Umaï emerged from the vision of four passionate innovators: Angéline, Célia, Emeric, and Sara. With backgrounds in cosmetics research and sustainable development, their shared love for nature drove them to act amid growing environmental challenges. These determined dreamers channeled their expertise to create positive planetary impact.
For the Umaï team, transformation starts with everyday essentials like shampoo. Their eco-conscious approach ensures natural, locally sourced ingredients; formulas free of unnecessary additives that benefit body and planet; and zero-waste packaging. "At Umaï, we refuse to wait for change. Every day, we meticulously craft sustainable daily care to make the cosmetics industry more responsible—that's impact cosmetics," they affirm.
Free from allergens and essential oils, this mild solid shampoo suits all hair types. Its 11 natural, organic ingredients deliver exceptional care with every wash. Plum butter nourishes and adds shine with a creamy lather; corn starch absorbs excess sebum; organic rosemary acts as a potent antioxidant; and vegetable glycerin hydrates for silky, lightweight hair. With three times fewer ingredients than traditional shampoos, it lasts 3-4 months based on usage frequency.
Planet-Friendly Zero-Waste Innovation: The packaging is 100% recycled paper, fully biodegradable, and embedded with basil seeds for planting.
Umaï proves sustainable beauty can nourish your hair, protect the environment, and drive global change. Explore the brand here.
