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NUOO, the #1 organic beauty box

How did NUOO manage to place itself among the best organic beauty boxes in the country? A look back at the beginnings of this family business with a 100% green philosophy, and the values ​​conveyed by its natural beauty box



NUOO's story:where it all began



It was in 2015, in the heart of the city of Orléans, that NUOO was born. His mission ? Help as many people as possible discover natural skincare which are really good for the skin.



NUOO was born from the desire to give consumers access to healthier, more sustainable and more ethical cosmetics. The young family business was created with the idea of ​​filling a gap that existed in the world of beauty.



The three founders of NUOO, Gwénaëlle, Maxime and Julie, are all passionate about natural cosmetology . United by their desire to change the world of beauty products, they created a brand reflecting their vision of life. Behind NUOO, there is a desire to put people and the environment back at the center of things.



This is how their entrepreneurial adventure began, between the desire to improve the world and the desire to achieve something that suited them.



NUOO:why this name? It is the contraction of “nude”, and the first letters of “Organique” and “Oxygène”. The choice of this name effectively reflects the values ​​that drive the brand, such as simplicity, nature and purity.



Behind NUOO, a united and creative team


NUOO would not have been so successful without a dedicated, passionate and dynamic team.


Julie, one of the founders, is a real fan of organic cosmetics . She spent years looking for the best organic and ethical nuggets, before embarking on the adventure. But she didn't go there alone:​​she was accompanied by Maxime, her brother keen on entrepreneurship, and Gwénaëlle, passionate about natural beauty and constantly looking for a healthier lifestyle.



By combining their skills, the three founders of NUOO have succeeded in designing an ethical and natural beauty box . In doing so, they also blossomed into creating a brand that truly felt like them.



As the adventure progressed, the team grew to welcome new talents. It is thanks to them that NUOO manages to offer its customers ever more natural and innovative beauty boxes.



NUOO's philosophy



Each month, NUOO sends its subscribers a beauty box overflowing with organic and natural cosmetics . This monthly beauty box includes three treatments, a green and ethical surprise, as well as a women's magazine full of advice and recipes. Make it an ideal gift for your loved ones!



Thanks to this beauty box full of goodies, you no longer need to waste time searching the corners of beauty shops. Now, NUOO does the work for you by finding the best natural and organic brands on the market.



The partner brands of NUOO are also carefully selected by our team, in order to ensure the optimal quality of the products. Each list of ingredients is scrutinized, which allows us to offer you only the best care. All the cosmetics in our beauty box contain at least 95% of ingredients of organic or natural origin. In addition, we refuse toxic and controversial ingredients such as parabens, phthalates, PEGs or mineral oils.



Finally, we only work with brands that share our values. The treatments in our box are not tested on animals, and are developed taking into account their environmental impact.



It is thanks to our demanding selection criteria that our organic beauty box has quickly become essential in the world of natural cosmetics. If you're still unsure, check out our beauty box comparison to find the one that's right for you.