In 2015, in the heart of Orléans, NUOO was founded with a clear mission: to introduce as many people as possible to natural skincare products that truly nourish the skin.
NUOO emerged from a passion to provide consumers with healthier, more sustainable, and ethical cosmetics, addressing a significant gap in the beauty industry.
The three founders—Gwénaëlle, Maxime, and Julie—are deeply passionate about natural cosmetology. Bound by a shared vision to transform beauty products, they built a brand centered on people and the planet.
Their entrepreneurial journey started with a commitment to positive change and creating something authentically aligned with their values.
Why NUOO? It's a blend of 'nude' and the first letters of 'Organique' and 'Oxygène,' perfectly capturing the brand's ethos of simplicity, nature, and purity.
NUOO's success stems from a dedicated, enthusiastic team with deep expertise in natural beauty.
Julie, a founder and avid organic cosmetics enthusiast, spent years sourcing top ethical products before launching. She teamed up with her brother Maxime, an entrepreneurship expert, and Gwénaëlle, devoted to natural beauty and healthier living.
Combining their strengths, they crafted an ethical and natural beauty box that feels personal and true to their vision.
As NUOO grew, the team expanded with talented professionals, enabling innovative, natural beauty boxes for subscribers.
Each month, NUOO delivers a curated beauty box brimming with organic and natural cosmetics: three targeted treatments, an eco-friendly surprise, and a women's magazine packed with tips and recipes—perfect as a gift.
Skip the hassle of hunting through stores; NUOO's experts select the finest natural and organic brands for you.
Partner brands undergo rigorous vetting: every ingredient list is examined to guarantee excellence. All products feature at least 95% organic or natural ingredients, excluding parabens, phthalates, PEGs, and mineral oils.
We partner only with like-minded brands: cruelty-free, with minimal environmental impact.
These stringent standards have made NUOO's organic beauty box a staple in natural cosmetics. Unsure which box suits you? Explore our beauty box comparison.
