Concert, fashion show, and pop-up store... Dive into SHEIN's vibrant back-to-school lingerie collections!
SHEIN revolutionized fashion events with SHEIN X: ROCK THE RUNWAY, blending high-energy music performances with runway showcases for an unforgettable experience.
Launched in the United States on September 26, 2021, at 11:00 p.m. French time, this hybrid concert-fashion show aimed to infuse fashion weeks with festival vibes.
Star-studded lineup included Saweetie, The Chainsmokers, Darren Criss, Thuy, Willie Gomez, Riley Clemmons, Blu DeTiger, and more. Whether you're a fashion aficionado, music lover, or simply curious, this event was a must-see destination.
SHEIN unveiled its Fall-Winter 2021 collections alongside the SHEIN X 100K Challenge line. The live stream reached global audiences via the brand's social media, official website, mobile app, and YouTube channel.
Through this flagship event, SHEIN championed two vital causes: the National Action Network, advocating for civil rights, and Youth Emerging Stronger, empowering youth from foster care and homelessness.
SHEIN committed $350,000 in donations to these organizations, underscoring its dedication to social impact.
Capitalizing on Paris Fashion Week buzz, SHEIN unveiled a pop-up store in September at the heart of Paris, spotlighting SHEIN X Studio: ROCK THE RUNWAY and Fall-Winter 2021 collections, including:
Visitors explored exclusives from the SHEIN X program for emerging talents, including the third capsule with singer WEJDENE and designs from the SHEIN X BY ME initiative featuring fashion school students and designers.
The pop-up hosted intimate showcases by Wejdene and French artist Joyce Jonathan.
SHEIN is charging into back-to-school season with unstoppable momentum!
