Rap and underground culture share a deep-rooted history, evolving to where today's rappers are bona fide fashion experts who proudly showcase their personal style.

Once defined by the classic hip-hop uniform—baggy pants, backwards caps, oversize T-shirts, and gold chains—rappers have transformed into true fashion addicts. Brands now eagerly collaborate with them, often to massive success: Kanye West earns more from his "Yeezy" sneakers than his music.
Trendsetters hooked on luxury labels, rappers command front-row seats at Haute Couture shows while staying true to their street roots. Gone are the days of "Mia" à la papa! True to the adage that you're never better served than by yourself, most now launch their own brands.
Explore our curated, subjective top 20 most stylish rappers from France and beyond.