How to Master Ultra Violet Makeup: Pantone's 2020 Color of the Year

Explore this slideshow of 11 stunning photos. Ultra Violet is Pantone's Color of the Year for 2020—a bold purple hue dominating beauty trends. From eyeshadow and lipstick to blush, learn how to wear it flawlessly with expert advice from renowned make-up artist Carole Colombani.

Ultra Violet, Pantone's 2020 Color of the Year, brings vibrant energy to makeup looks.

Carole Colombani, a seasoned make-up artist, shares her professional tips for incorporating this standout shade into your routine.

Who Can Rock Purple Makeup?

"Anyone can embrace this trend," says Colombani. "It flatters light, matte, or dark skin tones and pairs beautifully with all eye colors. The key? Avoid an all-purple face—it can flatten features and harden your look."

Best Colors to Pair with Purple

"For purple eyes, try peach blush or rusty lips," recommends our expert. "Mix with gold or silver for illumination, or add black along the lashes for density."

For purple lips, opt for a fresh, clear complexion and defined brows. Enhance radiance with strobing, then finish with black mascara or graphic liner.

Purple Makeup Looks: From Day to Night

Daytime Glow

"Create a subtle 70s-inspired purple halo on the eyes with cream blush, paired with coral gloss. Alternatively, use a natural taupe base, sculpting purple along the lash line and outer upper eyelid corners. Amplify with volumizing black mascara. Keep skin flawless, fresh, and glowing—neutral lips with peach-tinted balm complete the look."

Evening Drama

Video of the day: "Blend purple shadow with graphite, extending outward for an edgy 80s vibe with a rock edge. Line inner eyes with purple-black kohl. Choose warm lip shades. Prep skin meticulously—conceal blue undertones under eyes to avoid clashing. Powder shadows can fallout, so sweep away with a soft brush."

*YouTube: Makeup is Freedom by Carole Colombani.

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