Founded in 2008 by Zoe Boikou, German brand Zoeva began with professional-grade makeup brushes and expanded into a full range of high-quality cosmetics. Renowned on social media, its products are exclusively available on the Sephora e-shop.
Zoeva blends "Zoe"—Greek for "life," the founder's name—with "Eva," evoking the essence of womanhood and underscoring its commitment to empowering women.
At 18, during a U.S. work trip, Zoe Boikou was captivated by the vast beauty departments in American stores. This experience ignited her passion for cosmetics, shaping Zoeva's vision and product philosophy.
Zoeva launched with 10 essential brushes, democratizing pro-level tools for all women.
Now, it offers extensive accessories and makeup like eyeshadows, lipsticks, and highlighters across 100 shades for every complexion. Prices are accessible—from €8 eyeliners to €125 luxury brush sets—appealing to discerning beauty enthusiasts.
Brushes remain the brand's hallmark: 100% cruelty-free with no animal testing. Specialized for foundation, blush, eyeliner, or shadow, they feature sleek designs and superior bristles. Staying ahead of trends, Zoeva includes vegan brushes and lipsticks.
Zoeva helps women uncover their unique beauty and confidence while championing key issues like domestic violence and cancer.
For Pink October, it donates profits to breast cancer research. Year-round, partnerships with charities support women daily.
With 750,000+ Instagram followers and helpful YouTube tutorials, Zoeva enhances everyday makeup routines.
104 Buffer Brush: Synthetic bristles for flawless foundation or powder application, ideal for sensitive skin. €16.90.
Rose Golden Luxury Set (Vol. 1): Eight premium brushes in an elegant case for daily routines. Features synthetic Taklon or ethical natural bristles for creams and powders. €75.
Cocoa Blend Palette: Ten chocolate-inspired shades, versatile and indulgent. €22.
