Renowned as beauty experts by millions of fans, these influencers dominate social media with reliable advice, tutorials, and product insights. From YouTube stars to creative directors, here are five to follow today. Full-time creators or passionate side-hustlers, these beauty authorities command loyal communities across blogs, YouTube, Instagram, Snapchat, and Facebook. They deliver in-depth tutorials, honest reviews, and tips through videos, articles, and photos.
At 44, British makeup artist Lisa Eldridge glamorizes A-listers like Adriana Lima, Rosie Huntington-Whiteley, Karlie Kloss, Jennifer Lopez, and Cate Blanchett. Beyond red carpets, her blog showcases her passion for beauty. Her expertise landed collaborations with Chanel and, since 2015, the role of creative director at Lancôme.
Video of the day:Why we love her: Lisa elegantly recommends products for every budget with clear, educational tutorials suitable for beginners and pros alike. Explore makeup history via her dedicated section on iconic trends through the centuries. In 2015, she authored Face Paint: The Story of Makeup (Practical Hatchet), drawing from decades of professional insight.
Hélène Legastelois launched Mon Blog de Fille in 2005, fueled by her lifelong cosmetics passion. Nearly two decades later, she boasts 172,000 YouTube subscribers, 104,000 on Instagram, and 23,000 on Facebook—a true French beauty staple.
Why we love her: Her humorous YouTube videos cut through the noise with straightforward product tests, reviews, hair and skincare advice, plus curated "beauty shopping" guides highlighting the latest cosmetics.
Read also: Who are the most influential beauty bloggers?Real name Elsa, this cosmetics enthusiast debuted her YouTube channel in October 2010, followed by her blog. Today, over 900,000 subscribers tune in Wednesdays and Saturdays for detailed reviews, swatches (live product trials on camera), hair tips, and makeup advice.
Why we love her: Hyper-detailed, sincere tutorials and reviews, paired with personal videos promoting self-acceptance.
Read also: Top 3 Committed Beauty BloggersOrganic and animal-testing-free beauty drives Coline. Starting her blog in 2007, she now engages 322,000 Instagram followers. Her signature "Finished Products" videos dissect used-up cosmetics with honest, in-depth verdicts.
Why we love her: Beyond clean formulations, she champions eco-responsible living—like organic choices and menstrual cups—redefining beauty without judgment.
Read also: Organic Cosmetics: Natural Skincare EssentialsFatou N'Diaye's Blackbeautybag, born from a 1999 New York revelation, has illuminated Black beauty for 12 years. As a cosmetics consultant and auditor, she shares intimate, inclusive perspectives, amassing 128,000 Instagram and 133,000 Facebook followers.
Why we love her: Fatou boldly challenges stereotypes, weaving commitments into posts that empower women universally.
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