Love beauty subscription boxes? For years, brands have delivered monthly surprises packed with full-size and sample-sized beauty essentials. Limited-edition collaborations often deliver exceptional value, and Birchbox's 'Ready to Brush' box—launching mid-September—is a standout. This exclusive partnership with premium hair tool brand GHD includes a professional hair dryer, styling clip, and four must-have wash and style products.
At the heart of this oversized box is the GHD Air™ hair dryer—a high-performance, salon-quality tool trusted by professionals. Powered by a 2,100-watt motor for lightning-fast drying, it features ionic technology for silky, shiny results. Choose from three heat settings, two speed options, and a cool shot button. The standout? A generous 3-meter cord for ultimate flexibility away from the outlet. Completing the brushing kit: a sturdy hair clip, 60ml duo of John Masters Organics shampoo and conditioner minis, 30ml Parlor thermo-protective smoothing spray, and Evo's innovative 'Shebang-a-bang' wax-in-spray for hold without stickiness. All for €76.50 (Birchbox subscribers) or €90 otherwise. Considering the dryer retails solo for €145, this is unbeatable value.
In Birchbox's 2016 study 'Small Desires and Great Hair Inspirations'—surveying 1,020 women—key insights emerged: Half visit the salon every 6-8 months; 72% have teared up post-cut; yet one in five fully trusts their stylist without input. Long hair reigns (45%), followed by medium (55%) and short (5%). Half swear off drastic changes, deeming hair sacred. For care, 67% love dry shampoo for speed, 30% DIY trim occasionally, and 48% view routines as cherished rituals—time-intensive but worthwhile. Sound familiar?
Ready to Brush: Limited-edition Birchbox x GHD, available from September 15, 2016 (sign up for alerts). €76.50 for subscribers, €90 for others.
