When shopping for beauty products—whether skincare, body care, makeup, or haircare—how much do you prioritize clean formulas and environmental respect? "Clean beauty" is surging in popularity, especially among French women who favor organic, vegan (cruelty-free), ethical, or natural options with shorter ingredient lists free of controversial substances. A Birchbox survey* shows 21% of women now follow a fully natural routine (up from 10% in 2017), with just 9% indifferent to clean beauty. For half of those converted, it started with organic or local food choices. Key motivators? Clean ingredients (48%), ecological awareness (40%), animal welfare (31%), or all of the above (36%).
Once dismissed as planet-friendly but subpar in performance or price, natural and organic beauty has evolved dramatically. Today's organic skincare boasts modern formulations with luxurious textures that feel current, comfortable, and effective for every need. Haircare formulas now deliver real results in products you'll love using. Makeup rivals conventional options in pigmentation and longevity. No compromises needed—these are desirable products that benefit you and the planet. Best of all, they're democratized: prices span budget-friendly to luxury, with trusted certifications like Cosmébio, Vegan, Cruelty-Free, or Ecocert influencing 81% of purchases. It's why clean beauty shines—Birchbox's Green Corner features 90 brands, and Printemps dedicates 125 m² to its Green Market (Printemps de la Beauty, floor -1).
Are you a clean beauty enthusiast?
*Conducted February 2019 with 751 French women.
