As a seasoned beauty editor with years tracking industry launches, I know the market floods daily with innovative perfumes, haircare, makeup, and skincare. We've curated this expert roundup of 11 standout newcomers. Click prices to shop directly.
Moroccanoil's first fragrance mist, Brumes du Maroc, captures the brand's iconic scent—an exotic mix of spicy amber and sweet florals. This ultra-fine spray for hair and body evokes a sensory Mediterranean escape. Enriched with argan oil and vitamin E, it nourishes skin and hair, maintaining sleek styles all day. Use liberally.
Available at www.debijenkorf.nl: €35 for 100ml, €20 for 30ml.
This silky, breathable micro-fine powder delivers flawless, luminous skin without dryness. Balanced pearls and pigments create a blurring effect, while conditioning agents ensure comfort. In 13 neutral shades from Fair to Extra Rich, it's versatile across tones. Vegan Society certified, cruelty-free, and eco-packaged in recyclable FSC paper.
Launching alongside is the GloWish Face All Over Powder Brush for even, pore-proof application—ideal for any powder.
Price & Availability
Luminous Pressed Powder: €33 at www.iciparisxl.nl
Face All Over Powder Brush: €37
GloWish's debut blush: Cheeky Vegan Blush Powder evolves from subtle to bold with four blendable shades for all skin tones, inspired by their bronzer. Pair with the Face Bronze & Blush Brush—vegan, synthetic fibers in recycled plastic—for seamless, buildable color and feathery finish.
Price & Availability
Cheeky Vegan Blush Powder: €21
Face Bronze & Blush Brush: €37 at www.iciparisxl.nl
Metallics rule fall/winter. For holidays or everyday, CTZN Gold's universal shimmer—a warm, jelly-like shadow drying to powder—creates twinkling eyes. Apply above the crease and fill lids for natural drama with earthy tones.
Match your lip tone with NUDIVERSAL Lip Duo: matte lipstick and gloss in 25 nudes. View on diverse skins at ctzncosmetics.nl or use the Get Matched tool. Pairs perfectly with LIPSTROKE liners in 5 nudes.
CTZN Gold (€25) and NUDIVERSAL (€25) at top Benelux shops like douglas.nl.
Upgraded with 10x Cordyceps mushroom, this skincare-foundation hybrid energizes skin instantly and long-term. Packed with 26 actives including antioxidant-rich Miracle Broth, it hydrates, protects from stressors, and smooths for plump radiance. Medium coverage lasts 12 hours in 23 true-to-skin shades.
€64 at douglas.nl.
#BOMBBROWS Full 'n Fluffy Fiber Gel transforms sparse brows with volumizing fibers and lifting coils. The precise brush delivers fluffy, feathery results that hold. In 8 shades from warm blonde to soft black; layer with Microshade Pencil for density.
€19 at www.iciparisxl.nl.
Following facial Gua Sha's TikTok fame, this 100% rose quartz body tool (14cm) eases 'tech neck,' sore muscles, swelling, and boosts circulation, drainage, and collagen. Three edges for varied pressure.
How to Use
Apply oil/serum; glide from neck down with short/long strokes. Hydrate after. Newbies: start gentle.
€37 at debijenkorf.nl.
This lightweight emulsion with kelp, soy, and Miracle Broth provides 24-hour hydration, renewal, and barrier strength. Fast-absorbing for radiant skin; pairs with Treatment Lotion for 174% moisture boost.
Price & Availability
125ml: €235
50ml: €105 at iciparisxl.nl, douglas.nl, debijenkorf.nl.
Blending cryotherapy and acupressure, this reusable mask lifts and firms. Freeze 30+ mins.
Clinically Proven:
253% lifted feel
238% firmer
52% fewer lines
53% jawline lift
243% smoother
18% more elastic
56% less puffy eyes
54% smaller pores.
€63 at debijenkorf.nl.
IceAwake™ and caffeine in this cooling serum (fridge for max effect) depuffs via applicator.
Clinically Proven:
196% smoother
54% less puffy
25% fewer crow's feet
171% reduced dark circles
220% hydration in 1hr.
€59 at debijenkorf.nl.
