Question: My perfume scent fades quickly after application. Is this due to the fragrance type or my skin? How can I maintain a fresh scent throughout the day?
Answer: Fragrance concentration plays a key role in longevity. For instance, eau de toilette evaporates faster than eau de parfum.
Additionally, fragrances fall into 'vertical' and 'horizontal' categories. Horizontal scents are about 80% synthetic and sit on the skin's surface without bonding, smelling uniform on everyone. Vertical fragrances, with at least 80% natural ingredients, interact deeply with your skin for personalized scent evolution and superior staying power.
As Guerlain's training manager Loes Aukus recommends: Choose a high-concentration vertical fragrance like eau de parfum or pure perfume. These typically last around seven hours, covering most of your day effortlessly.
Loes Aukus, Training Manager at Guerlain
