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Summer-Ready Feet: Key Insights from Dutch Foot Care Research

Summer-Ready Feet: Key Insights from Dutch Foot Care Research

At the start of summer, it's eye-opening to learn from research by a leading foot cosmetics brand that 97.5% of Dutch people prioritize foot care.

This routine stems from everyday body maintenance (70%) and preventing issues like foot complaints (61%), with calluses and dry skin topping the list of concerns.

Erogenous Zone
Men report high satisfaction with their partner's feet (49%), though the feeling isn't always mutual—women often wish men paid more attention to theirs. Men are far more likely to view women's feet as sexy (23% vs. 6%) or arousing (10% vs. 5%). Under 30? You might be among the 15% who see feet as a prime erogenous zone.

Don't Touch My Feet!
Over 60% find something unappealing about their own feet, typically calluses or toenails. More than a quarter avoid letting anyone else handle their feet, and fewer than half trust professionals to do so.