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2022 Hair Color Trend: Why Hibernation Brunette is Your Must-Try Winter Shade

The urge to refresh your hairstyle hits hard, especially with the changing seasons. A new look for a new season is a timeless motto—and Hailey Bieber is living it. The style icon recently debuted a stunning brunette transformation on Instagram, earning rave reviews from fans and friends alike. Vogue dubbed it 'hibernation hair', a rich coloring perfect for the cooler months. Over recent months, Bieber has gradually shifted from her signature blonde to a luscious chocolate brown that beautifully complements her eyebrows and complexion. Say goodbye to high-maintenance California blonde.

Brunettes Take Center Stage

This shade not only flatters your complexion but also demands far less upkeep than blonde, the summer staple. That's where 'hibernation' comes in—ideal for winter's low-fuss vibe. Bieber may have kickstarted a major winter hair trend. While polar blonde remains popular, expect to see plenty of brown hues everywhere. Choose wisely: opt for a shade that doesn't go darker than your skin tone allows. For the best results, consult a professional colorist who can match the perfect tone to your complexion. In the meantime, draw inspiration from these dark hair ideas to make your decision.