Who doesn't dream of silky, shiny hair in perfect condition? Trends like glass hair and Brazilian smoothing have captivated us, but now liquid hair—the ultra-smooth style favored by Kim Kardashian and Dua Lipa—is dominating routines everywhere. Achieve that enviable, glossy finish with this game-changing technique.
This treatment “smooths, eliminates frizz, fixes color, and cuts drying time for up to 12 weeks,” explains expert hairstylist Hollie Rose Clarke in US Glamour. The magic lies in the vegan Smooth Collection from 72 Hair. “It can be customized for your ideal results. For maximum smoothness, we dry the treatment into the hair and let it set for 72 hours,” adds Clarke. This trend is one we're eager to adopt.
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