For months, stars like Kendall Jenner, Gigi Hadid, Bella Hadid, and Beyoncé have embraced the 'migraine pose' in selfies, inadvertently downplaying a serious neurological condition affecting about 12% of the global population. This striking stance—fingers or palm pressed to the temple, paired with a sultry rather than pained expression—mimics a headache for aesthetic appeal.
Last week, renowned celebrity makeup artist Nam Vo spotlighted its perks: a face-lifting effect, sculpted cheekbones, and manicure showcase. “I like it because the beauty of the hands framing the face gives it more structure. I always have my models pose this way,” she shared with Elle magazine.
The comments poured in from migraine patients, who countered with #TrueMigrainePoses—raw photos and stories of unrelenting pain's toll on daily life. “Chronic pain is not glamorous,” one noted. "Oh yes, I really have time to strike this pose while my migraine feels like someone is stabbing my brain," another user quipped sarcastically.
Many labeled it a 'disease of shame,' questioning the limits: "What's next... cancer pose? Parkinson's Pose? Diabetes pose? Heart disease pose? Lupus pose?" a Twitter user vented.
Nam Vo issued a heartfelt apology on Instagram: "My apologies, that wasn't meant to be offensive or hurt anyone's feelings. I am touched by the personal stories you have shared. I want you all to be happy and healthy!"
Ultimately, health and empathy take precedence.
