The internet sensation and singer Lana Del Rey channels her inner fashionista in this H&M campaign. Renowned for her retro aesthetic, she embodies vintage charm through tweed pieces and Liberty prints, masterfully captured by acclaimed Swedish photographers Inez van Lamsweerde and Vinoodh Matadin.
Bundle up in style with her angora sweater, edgy biker jacket, or tweed dress in soft pastel hues—no one stays cold looking this chic. Starting September 19, viewers can catch her in a Johan Renck-directed ad film (the visionary behind Rihanna's Armani Jeans Fall-Winter 2011/2012 campaign), featuring her rendition of Bobby Vinton's Blue Velvet. At 26, Lana joins an elite lineup of H&M muses, including Lou Doillon, Dita Von Teese, and Katy Perry.
