Kendall Jenner has captivated Instagram since last May with a striking photo of herself lying on the ground in a delicate lace dress, her hair expertly styled into perfect heart shapes. This iconic image has racked up over 2.9 million likes, outshining even her sister Kim Kardashian's famous wedding kiss with Kanye West.
Devoted fans swiftly turned it into a sensation, popularizing the #hearthair hashtag with more than 7,900 uses. Women aren't alone in the trend—men and children are creatively styling heart-shaped hair too.