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Washing your hair with champagne, the new WTF trend

After Coca-Cola or Perrier, champagne is the new favorite drink for beauty lovers. Apparently, this one would make our hair shinier and more supple… It was the influencer Madina Shrienzada who launched this new trend. On June 29, the blogger posted a video where she rinses her hair with champagne, as if it were a shampoo… Result? According to her, her mane is shinier and has no more frizz. She also gives a score of 8/10 to this new ingredient. It was enough for his 290,000 followers to marvel at this unusual technique! His post has been liked no less than 6550 times.

Champagne cosmetics

If we follow her tutorial, we should first pour champagne on her ends and her lengths and then rinse everything. Well, after that, it's better not to abuse it because it would still be quite expensive for the shampoo!

But the young woman is not the first to use champagne as a beauty treatment since the American brand Cuvee Beauty already offered a complete hair range (shampoo, conditioner, care, styling balm, texturizing spray and other protective care) based on champagne and white truffle.

Rachel Katzman, the creator of the brand, claims that the polyphenols and antioxidants in the drink promote softness and shine in the hair, while protecting it from damage caused by free radicals, such as pollution or the sun… Now, we know what we're going to do with our bottom of the bottle, until the next party!