Following trends like Coca-Cola and Perrier rinses, champagne is now the go-to for beauty enthusiasts seeking shinier, more supple hair. Influencer Madina Shrienzada sparked this buzz on June 29 with a video showing her using champagne as a hair rinse—just like shampoo. She reports noticeably shinier hair without frizz, rating it an impressive 8/10. Her 290,000 followers loved it, with the post earning over 6,550 likes.
To try her method, pour champagne over your hair ends and lengths, then rinse thoroughly. While effective, it's best not to overdo it given the cost—far pricier than typical shampoo!
Madina isn't alone; the U.S. brand Cuveé Beauty offers a full haircare line—including shampoo, conditioner, treatments, styling balm, texturizing spray, and protective products—infused with champagne and white truffle.
Founder Rachel Katzman explains that the drink's polyphenols and antioxidants enhance hair softness and shine while shielding it from free radical damage from pollution and sun exposure. Next time you have leftover champagne from a celebration, consider this beauty boost!
