& Other Stories has earned a loyal following for its minimalist, impeccably tailored clothing, chic accessories, and high-quality leather goods—all at accessible prices. Just under a year ago, the H&M Group's premium brand introduced its natural, French-made makeup line, which quickly became a staple in our routines. Last Wednesday's announcement brought even more excitement: the brand is expanding its beauty offerings with its inaugural hair care collection.
Crafted at the Atelier in Los Angeles in collaboration with renowned red-carpet hairstylist Kylee Heath, this collection features 19 products inspired by the sunny, vibrant lifestyle of the City of Angels. It includes three targeted ranges: “Restore” for repairing and hydrating damaged hair, “Universal” for styling and protection, and “Fullness” for fine hair needing texture and volume. Each range offers at least six essentials, including shampoos, conditioners, masks, scrubs, serums, sprays, and lotions—tailored to diverse hair needs.
With options for every hair type, this lineup delivers personalized care we know our readers will love.
Discover the collection in stores and online this August, starting at €12 for a 250 ml shampoo or conditioner, €15 for a 150 ml mask, or a 250 ml texturizing spray.
