Primark is opening its first flagship store in the Netherlands on Thursday, December 1, right on Amsterdam's bustling Damrak. At 8,287 m² across seven floors, it becomes the largest Primark in the country, showcasing the full range: women's and men's fashion, kids' clothing, home essentials, beauty products, and gifts.
This marks the sixteenth Primark location in the Netherlands. The store boasts a sleek, modern design optimized for shoppers, with features like a dedicated trend room, complimentary Wi-Fi, cozy recharge seating areas, 95 cash registers, 124 fitting rooms, and 546 mannequins for an effortless experience.
Primark Amsterdam
Damrak 77
1012 LM Amsterdam
Opening hours:
Mon: 9am to 9pm
Tue: 9am to 9pm
Wed: 9am to 9pm
Thurs: 9am to 9pm
Fri: 9am to 9pm
Sat: 9am to 9pm
Sun: 11am to 7pm
On Thursday, December 1—the grand opening day—Primark Damrak swings open its doors at 10:00 AM.