Beloved by icons like Madonna, Beyoncé, and Lady Gaga, John Fluevog Shoes has crafted 'unique soles for unique souls' since 1970. Nearly 50 years later, founder John Fluevog personally helms the brand and has launched its inaugural European store in Amsterdam's bustling city center.
Every Fluevog location is distinct, and the Amsterdam outpost features an innovative moving rack to showcase the collection. The store opened its doors at the end of March 2018, inviting visitors to explore both the space and the standout shoes.
"There are two kinds of people: those who shy away from attention, and those who wear Fluevogs." Handmade in small batches using time-honored techniques, these shoes prioritize sustainability with eco-friendly leathers and water-based glues, minimizing environmental footprint. True to their motto—"good soles leave small prints" (no matter the size)—every pair is designed for full repairability.

Fluevog
Heiligeweg 37
Amsterdam
www.fluevog.com