Until September 26, DDP is rallying its 130 stores to collect your used jeans. Bring in a pair and receive a €20 voucher toward new DDP pants. From late September, a permanent recycling program launches in stores. Tarn-based La Filature du Parc will transform each pair into premium recycled yarns—empowering eco-responsible fashion choices for all.
In the first edition of Donate, Denim, Planet, DDP collected 6,500 jeans, yielding 3.5 tons of recyclable material.
At Biba, we say bravo to this impactful initiative!
