Fast-fashion giants like Zara offer unbeatable perks: affordable prices, solid quality, and trend-leading designs. The Spanish powerhouse propelled founder Amancio Ortega to the world's richest person in 2016. Shopping there is irresistible, though popular picks can saturate the streets—recall last fall's iconic coat that inspired a dedicated Instagram spotting account in London. Now, summer brings its own phenomenon: a sky blue off-shoulder dress from Zara, absolutely everywhere.
New Yorker Lulu Krause launched a Tumblr chronicle after first spotting it last summer in Zara's fall/winter 2016 collection. "I didn’t plan this... But it appeared so often, it felt destined. [...] Winter hid it, but last June in my neighborhood, it resurfaced! That's when I shared my photos," she told Refinery29. Her global network joined the 'Where's the dress?' hunt: "I get 8-9 photos weekly from Vancouver, Greece, Spain, Italy (huge!), and across the US." Have you snagged this Bardot beauty or a dupe?
