Ready to refresh your style in 2017? For a bold, head-turning change, look no further than your hair. Subtle tiger eye highlights are popular, but the real standout trend is gray hair—the most sought-after color right now. Silver shades emerged in 2016, yet experts agree gray dominates. Sales of gray dyes have surged this year, particularly among women aged 22-28, according to Byrdie.
Megan Potter, beauty buyer at Superdrug—a leading UK cosmetics and health retailer—explains the appeal: "Young customers love metallic gray because it delivers a graceful and sophisticated look." As professionals in the industry, we see why it's captivating trendsetters. If you're on the fence for the new year, here are five compelling reasons to go gray. Channel your inner Princess Kida from Atlantis!
1) Gray suits both long and short hair
2) It flatters all skin tones
3) Ease into it with a stunning balayage
4) It elevates any hairstyle
5) It camouflages emerging grays ahead of time!
