Spring has arrived, sparking that irresistible urge to swap heavy layers for lighter, breezier wardrobe staples (southern fashion lovers are already living their best lives!). We've all been waiting for the spring/summer 2018 flagship color, and it's here at last. Bid farewell to last year's nude shades and omnipresent "Millennial pink"—spotted everywhere, even in bloggers' hair—and say hello to "Gen-Z yellow." This warm hue, blending zesty lemon with golden honey tones, has taken over catwalks and is now lighting up Instagram feeds of style insiders.
The name draws from "Generation Z," succeeding Gen Y and encompassing those born mid-1990s to late 2000s (starting to feel nostalgic?). Known as "look-at-me yellow," it's synonymous with today's youth—studies portray them as bolder, more carefree, and transgression-prone than prior generations. Age is no barrier: this flattering shade suits every skin tone (and hair color, from our runway-seasoned perspective) while beautifully enhancing emerging tans. We've handpicked a versatile lineup to inspire you—think trendy printed T-shirts, romantic tops, chill-proof or open-toe shoes, tailored trenches, and statement sunglasses for that sunny outlook. Let's glow up, ladies!
