In 2012, Nivea introduced the world's first in-shower body milk, drawing inspiration from hair conditioner. "It targets women who skip body moisturizing due to lack of time," explains Isabelle Schang, Nivea Body Group Leader. After six years of dedicated research, the team developed a rinsable formula that delivers nearly the same hydration as traditional creams—even though moisturizers typically rinse away. Today, the range spans nourishing oils, self-tanning lotions, after-sun care, and makeup removers. Looking forward, "We can envision 'in-shower' versions for any product viewed as a chore," Schang adds. (Just imagine if the shower itself becomes the chore!)
Perfect for women juggling busy schedules who demand efficient, effective skincare.
To adopt: Apply body milk, nourishing oil, or after-sun right after shower gel on wet skin, then rinse off.
For self-tanning lotion, smooth onto clean, wet skin using circular motions. Wait three minutes and rinse—the gradual tan builds over time.
Makeup removal works on dry skin: Start with eyes, gently rubbing until lashes soften; massage the rest of the face, then rinse with lukewarm water. It pairs excellently with a cleansing brush.
