Rituals, the Dutch brand renowned for transforming everyday moments into cherished rituals through premium beauty and home products, unveils The Ritual of Yalda. Inspired by the ancient Persian winter solstice celebration that gathers family and friends, this limited-edition line blends refreshing watermelon with the warm, comforting aroma of pomegranate.
The collection offers luxurious body essentials including shower foam, bath bombs, a hand wash and balm duo, massage candle, and body cream. Home favorites feature scented sticks, a candle, and organic pomegranate, spice, and almond infusion. It also includes two exquisite eau de parfums: Poème d'Azar for women and Nuit d'Azar for men. Prices range from €5.50 for infusions to €39 for eau de parfums.
What makes Rituals special? Every ritual combines timeless staples like shower foam and body cream with unique exclusives. For Yalda, the Wish Box (€17.50) includes a notebook of wish papers, ceramic bowl, and matches. Write your wish, fold accordion-style, and burn it in the bowl—releasing fragrant swirls like traditional Armenian paper rituals.
The Ritual of Yalda launched in limited edition on October 1, 2018. Will you make it yours?
