In previous years, Yves Rocher dominated the cosmetics market, but in Q3 2020, the French brand stepped aside as The Body Shop captured the top spot in global searches among beauty enthusiasts.
The Cosmetify Index from the British cosmetics comparison platform Cosmetify ranks the biggest beauty brands worldwide based on social media popularity, engagement, search volume, and growth trends. While Huda Beauty holds the overall #1 position due to its massive social media presence, The Body Shop shattered search records globally.
In France, loyalty keeps Yves Rocher ahead, but worldwide, The Body Shop leads with 8.2 million searches compared to Yves Rocher's 7.2 million. It also climbed from 26th to 4th among trendiest brands, likely boosted by pandemic-driven demand for cocooning self-care routines over heavy makeup.
The brand's top performers focus on face and body care. The Nourishing Body Butter boasts nearly 500 reviews, with 95% of users recommending it to friends for its deeply moisturizing formula.
For the face, start with the Beurre Démaquillant Sublime Camomille—a luxurious cleansing balm that's effortless to use: simply warm a small amount in your fingers and massage away even waterproof makeup. Follow up with the 3-in-1 Cleansing Scrub Tea Tree Mask, perfect for blemish-prone skin, combining cleanse, scrub, and mask in one efficient evening routine step.
Explore more of this versatile brand's flagships for fragrant, healthy hair and glowing skin.
See also:
Beauty trend: Zoom on Slugging, the Korean practice for flawless winter skin
These 10 daily natural self-care rituals
Containment and care: Masks for perfect skin
