We've seen smart devices revolutionize fitness, health, and home life, but hair care remained largely untouched—until now. Luxury haircare leader Kérastase, partnering with Withings (pioneers in connected health tech), unveils the Kérastase Hair Coach: the first connected hairbrush. Debuted at CES in Las Vegas, it clinched the International Innovation Award. But what sets it apart?
The Hair Coach delivers expert-level analysis of your hair and scalp condition. By minimizing fiber damage risks, it helps tailor your routine and heat tool usage. Equipped with a microphone, it analyzes brushing sounds to detect fiber issues. It also measures brushing force (alerting if you're too aggressive) and tracks your technique, adjusting for wet or dry hair. Data syncs to a companion app that factors in environmental elements like humidity, UV exposure, and temperature, offering personalized recommendations. Game-changing for hair health?
Launching mid-2017 at Kérastase partner salons for under $200 (less than €190). Gadget or breakthrough? The choice is yours.
