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Game of Thrones Star Sophie Turner Named Wella Professionals' First Global Ambassador

Even if Sophie Turner's name doesn't ring a bell, you're likely familiar with her iconic role as Sansa Stark, the fiery redheaded heir to House Stark in HBO's Game of Thrones. The 21-year-old actress has now taken on a exciting new role: International Ambassador for Wella Professionals, marking the haircare brand's first-ever choice of a muse to represent it.

First Back-to-School Campaign

Our team at the forefront of beauty trends fully endorses Wella's selection—Sophie is a standout choice. With her signature red locks in the series giving way to platinum blonde for nearly a year, she clearly prioritizes her hair. Her Instagram feed is a treasure trove of fresh looks and creative hairstyles. Sophie shares: "It is an honor for me to represent Wella Professionals, an iconic beauty brand that invites women to take responsibility for their change of looks. This collaboration is both essential to support the character of my roles on screen and reveal my personality in my private life." The debut campaign featuring Sophie launches with back-to-school season—we can't wait to see it.

Hot on the heels of Emilia Clarke and Kit Harington partnering with Dolce & Gabbana, Game of Thrones stars continue to dominate beauty brand collaborations. Who's next?