Renowned ready-to-wear brand C&A is pioneering electronic hangers linked to Facebook, displaying real-time "likes" for each outfit.
Brazilian shoppers can now "like" clothes directly at C&A stores. The brand recently launched its "Fashion Like" campaign, currently testing in its São Paulo subsidiary.
The concept connects each hanger to Facebook, letting online users vote on garments. Likes appear instantly on integrated screens, bridging e-commerce and in-store experiences. This timely innovation drives sales by highlighting popular items.
C&A reports reaching nearly nine million Facebook users, with much of the "C&A Fashion Like" collection selling out in a single day. When will French shoppers get to "like" their favorites?
