On Wednesday, June 27, 2012, summer sales officially kicked off across France. Major brands offered discounts up to 50%, attracting crowds to shopping centers from the early hours. Retailers hoped for sunny weather to boost turnout, after a slow start due to erratic conditions and recent elections, as reported by Le Monde.
Early indicators point to a strong launch. By monitoring social media activity, it's clear many Twitter users are gearing up for bargain hunting. Men, in particular, dominated with lighthearted—and sometimes cheeky—jokes.
- "I want to dance, but I'm going to do the #sales, I'll be less ridiculous that way" (@Sandrogynous)
- "The G-spot in women is at the end of the word Shopping" (@michelcymes)
- "We hear about the economic crisis but there are still crowds for the first days of #sales…" (@TobiTober)
- "Discounts on foot deodorants, do they do it?" (@Tluonra)
- "Hello France fighting for rags" (@AnonymousAG)
- "I apologize @ in advance to my bank which had always supported me so far and my cabinet where there is no longer 1mm available" (@Francesa_Cheka)
- "Do you think the normal president does the #Sales […]?" (@mouloudachour)
- "Mom, it's time to activate" (@elevenparis_)
- "Too bad McDonald's doesn't do the #sales" (@Elementation_)
- "During the #sales there are only 'new collections' that interest you and which are not on sale" (@IngridMBTC)
- "They should have #sales at least 4 times a year and not twice" (@ownanas)
- "It's 10 a.m.... half the girls still haven't arrived at the office. That's cliché, isn't it?" (@ymeric)
- "Women are in the streets" (@snakenhub)