An American DJ just launched his clothing brand, but French speakers can't help cracking up at the name.
Picture yourself strutting down a French street in a sleek "BITE" t-shirt. Not happening? Spoiler: You're far from alone.
Since DJ Jauz unveiled his line—sweatshirts ($85), anoraks ($125), and t-shirts ($30)—all stamped with "BITE," it's ignited mockery across the French web. In English, it means "to bite"; in French, well, you get the cheeky double entendre.
"Size doesn't matter," jokes one user, while YouTuber Cyprien quips about snagging one urgently. Hundreds of comments pile on, advising the DJ to run it through an English-French translator.
On Twitter, Jauz (noting BITE also slang for "stealing a musical style") fired back at the French community: "I get it: BITE means dick in French. I'll make you a special collection that will say 'Bite' or 'manger' if you just stop talking about it."
Not likely to hush the giggles—his latest "BITE" gear post still has the (French) crowd in stitches.
Enough to irk the artist: "All these French kids who don't say anything when I release an album, and who suddenly wake up," he tweeted. Turns out, a saucy word is prime bait for a fresh audience.
