Hovig Etoyan, a skilled Lebanese hairdresser, fled war in his homeland and started afresh in a Lyon salon. His exceptional talent propelled him to Paris, where he now runs a acclaimed salon in the heart of Saint-Germain-des-Prés at 11 rue Coëtlogon, 75006 Paris. Yet Hovig dreamed bigger...Passing th

At Jean-Marc Joubert salon on 9 Rue du Louvre in Paris, a fresh haircut symbolizes a new beginning—a philosophy now enhanced by a stunning salon makeover. The standout feature? An exclusive 3D Color Consultation space dedicated to personalized hair coloring. Clients step in front of one of two advan

Every year as vacations approach, we envision ourselves with mermaid-like waves on the beach. But sea salt, UV rays, and sand can wreak havoc on our hair. The good news? Start preparing now for resilient, radiant strands that thrive all summer long.At the HairdresserTo set your hair up for success,

The PromiseRenowned for its straightening and curling irons, Remington delivers the innovative Curl & Straight Confidence. This unique twisted styler excels at both smoothing hair straight and creating effortless curls. Unlike standard straighteners adapted for curling, its design simplifies the pro

Overwhelmed by hair straightening options like Brazilian, Japanese, or chemical relaxers at the salon? These professional treatments outlast simple flat-ironing, but understanding their benefits and drawbacks is key. As seasoned stylists, weve helped countless clients achieve sleek, healthy strands—

What Does a Keratin Treatment Do?With years of experience recommending keratin solutions to clients, Ive seen how these treatments transform hair. They create a protective shield around strands weakened by low natural keratin levels, reinforce the cuticles and internal structure, and smooth frizzy o

As winter approaches, sedentary habits and unbalanced diets often lead to lackluster, flat, and dull hair. The good news? You can nourish and fortify your strands from within using everyday foods stocked in your pantry. Backed by nutritional science, these powerhouses deliver essential vitamins, min

Every winter, hair trends embrace light, warm tones to banish dullness. In January 2017, brunettes fell for Tigers Eye coloring, inspired by the quartz gems captivating orange hues, achieved by lightening select strands for bold impact. This season, were seeing a more refined take: gingerbread color

Seasonal shifts inspire top colorists worldwide—from chocolate-mauve for fall, vibrant tangerine signaling summer 2017, to gingerbread tones warming brunettes through winter. As 2018 dawned, one trend captured our attention amid dropping temperatures: oceanic brown. This subtle technique weaves fain

Since captivating audiences in Robin Thickes 2013 music video Blurred Lines, Emily Ratajkowski has built a stellar career as an actress and model, embodying effortless allure with her striking hazel eyes and flowing brown hair. In exciting news, the star is now the face of luxury hair care brand Kér

Emma Watson remains one of Hollywoods most beloved actresses, universally admired for her journey from child star to global icon. Her breakout role as Hermione Granger in the Harry Potter saga captivated audiences worldwide, while her advocacy for womens rights and natural beauty have only amplified

In recent years, hair trends like tie-dye and ombré have dominated, focusing on lightening the ends to brighten the face. For 2018, enter reverse balayage—a striking twist. Unlike traditional balayage that lightens select sections or tips, this technique darkens the ends for a bold, beautiful contra

Weve all experienced that sinking feeling after a haircut gone wrong—the trendy curtain bangs or subtle gradient you requested turned into a shapeless mess thats hard to style post-wash. Dont panic. As experts in hair recovery backed by salon pros and trichologists, here are 5 reliable strategies to

Weve just covered the comeback of 80s icons, and now the oversized claw clip—or crab clip—is taking center stage in our hair routines. Remember those massive grips that saved bad hair days or enabled super-quick morning styles? Alexander Wang revived this nostalgic accessory for his latest runway s

Fashion is cyclical, and nostalgic pieces from our youth often resurface with fresh appeal. The 1990s revival exemplifies this: slip dresses, Steve Maddens composite sandals favored by the Spice Girls, tight crop tops, overalls, and Friends-style mom jeans have all returned. Now, the oversized claw

With spring arriving in just four short weeks, festival season beckons. Weve spotted a fresh hair trend straight from London Fashion Weeks Markus Lupfer runway: a sleek middle part glittering with tiny crystals. The hair is parted perfectly straight down the center, slicked smooth with styling produ

While rainbows often pop up in fall due to erratic weather, they symbolize sunny spring days filled with butterflies and blooming flowers—awakening our inner child. Its no wonder this vibrant phenomenon is surging back into hair trends this year. After the Hidden Rainbow (vibrant strands tucked unde

Weve spotlighted this years top trends like Geode Hair and Oceanic Brown—shades that truly shine on brunettes. Blondes may have stolen the spotlight on social media and in salons lately, but brunettes are staging a comeback with hues crafted just for them. Our favorite? Ash Brown Hair, a sophistica

Struggling with morning hair chaos, whether its curly, straight, frizzy, or flat? LOréals latest innovation, Stylista, could be your game-changer. Developed in collaboration with top Instagram influencers like @debifule, @Kirsten Zellers, and @Horia_insta, this collection of 8 styling products featu

Brown, blonde, or red hair can feel predictable. Enter Bleach London, the salon revolutionizing hair color with an endless spectrum of shades. Our expert colorists apply meticulous techniques to deliver stunning, personalized results that stand out.Bleach Londons Instagram showcases these artistic m