The popular brand NA-KD Fashion will open its very first store in Europe in Stadshart Amstelveen in mid-September. In addition, the very first NA-KD fashion line will also be launched here. In the Netherlands, the webshop is known among a younger target group of women who got to know NA-KD through its presence on social media, collaborations with local micro influencers and own capsule collections with the major influencers of the world. The store has a surface of 70m2 and is located at the Rembrandthof.
NA-KD is known for relatively low prices, weekly new social media campaigns and unique fashion collaborations. The store will sell NA-KD's own Retail line which will be sold exclusively in the store and RSMD will also launch the special capsule collections in-store.